Ad for Kashi

Just again saw ad where Kashi clumps are inserted in egg cartons to let you know you can eat it instead of an egg to get your protein.  Ok, BUT, I eat an egg because I like an egg, so why would I care if you get the same protein from Kashi, that I'm not so fond of?  Now if they create a Kashi or something else that gives the same nourishment as broccoli, I might consider that.  I eat broccoli only because it's good for me.  I don't hate it, but I don't like it much either.